Issue date: 1/11/07 Section: Campus

By Laura Schocker
The Daily Northwestern

Northwestern students might have shorter bookstore receipts this quarter - two Kellogg graduates have started a company that distributes free five-subject notebooks on campus.

Avi Steinberg and Alejandro Bremer started the company ABS Notebooks while they were at Kellogg last year after noticing that advertisers spent money on free products students didn't actually need.

"I have 15 lanyards from last year," Steinberg joked.

The company ordered 8,000 notebooks, called Shadow, and distributed them at the Norris Starbucks opening and at the Winter Activities Fair.

As of Wednesday, the notebooks were still available at the Norris Information Desk and through Community Assistants in dorms and residential colleges.

Each notebook features student-oriented advertisements, including coupons for STA Travel, scholarship information from FastWeb and credit card information from Discover, Steinberg said.

"When we put in the advertisements, we tried to put a focus on helping students," Steinberg said. "Our main goal is helping students."

To help, Steinberg recruited longtime friend Ken Harris, 25, of Montreal, Canada, to the new company.

"I have experience taking companies off the ground and getting them going," Harris said. "I've been building relationships with schools and advertisers and overseeing distribution."

Student reaction has been positive, Harris said.

"I never thought I'd hear 'thank you' so many times in one day," Harris said. "Everyone was very responsive. I don't think we had one person say, 'I don't want a free notebook. No thank you.'"

The strong response has ABS Notebooks planning to distribute more notebooks at NU in the fall as well as expanding to other schools, Harris said.

"Northwestern was our first school, and we definitely want to keep that relationship," Harris said. "But we're already in touch with other universities."

Continued...

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